Levi Roots is a British-Jamaican musician cum businessman who comes from a humble background. After moving to the United Kingdom, Roots became a musician, but his real calling was food. His sauces and other food products have gained huge popularity all over the world, contributing to his wonderful net worth. If you wish to know Levi Roots net worth along with other details, read along!
Levi Roots Net Worth
A musician, celebrity chef, businessman, and television personality, Levi Roots is a jack of all trades. Roots initially gained popularity as a musician; however, his interest in the food industry prompted him to shift careers.
Levi Roots’ net worth as of 2022 is $45 million; the major chunk of it has been accumulated by the sale of his food products. It was revealed that at one point in time, the value of his brand had increased to £30 million.
Levi Roots Real Name & Early Life
Levi Roots’ real name is Keith Valentine Graham. He was born on 24 June 1958, so as of 2022, his age is 64.
Roots’ is a native of Jamaica. He was four years old when his parents moved to the United Kingdom; he lived with his grandmother until he joined them at the age of eleven. While Levi was a Christian by birth, he converted to Rastafarianism when he turned 18.
The people who follow this faith consume food that is produced naturally. Additionally, most of them are vegan or vegetarian and do not consume alcohol.
Levi Roots Career
As discussed before, Levi started his career as a reggae musician. He performed alongside big names such as Maxi Priest. In addition, he also performed for Nelson Mandela on his birthday in 1996.
In 2006, Levi sold 4,000 bottles of his Reggae Reggae sauce at the Notting Hill Carnival. A year later, he was spotted by a BBC producer who suggested he should appear on Dragons’ Den.
Upon his appearance on the show, he was granted £50,000 in return for a 40% equity stake. Besides, Sainsbury’s, one of the biggest chains of supermarkets in the UK, announced that they would stock the sauce in 600 of their stores. Within six weeks, the sauce was on the shelves!
Levi Roots’ Restaurants
After making his barbeque sauce a top hit in the market, Levi Roots went on to launch his restaurant. In 2010, he opened the Papine Jerk Center at Clapham Junction, which mainly provided a lunchtime service to a local school before closing in 2012.
Apart from this, Levi also opened his first franchise restaurant in 2015. However, it closed after four years of operation.
Does Levi Roots Still Own Reggae Reggae Sauce?
Yes, Levi Roots still owns the Reggae Reggae Sauce. Additionally, Levi’s brainchild has worked and created delicious products with several brands, including Subway, KFC, and Domino’s Pizza.
According to sources, the sauce is stocked by major retailers. Moreover, it even outsells one of its biggest competitors – Heinz Tomato Ketchup!
Levi Roots Other Ventures
Levi Roots published Reggae Reggae Cookbook in 2008, in which he introduced Caribbean ingredients and flavors. A year later, he wrote Caribbean Food Made Easy, which was based on his television show by the same name.
Other than this, Levi has appeared in BBC’s Ready Steady Cook, Celebrity Mastermind, Big Brother, and Death in Paradise.
Levi Roots Family
On several occasions, Levi Roots has talked about his equation with his family members. Since he lived with his grandmother before moving to the United Kingdom, his relationship with his father wasn’t that strong.
Additionally, he believes that it was because he didn’t get any education while he was still in his native place. Levi has older siblings; however, the musician-entrepreneur has not revealed their identity. In fact, the name of his parents is also undisclosed.
Levi Roots Biography
Levi Roots is half Jamaican, half British. He grew up in Clarendon and did not get formal education up until he moved to the United Kingdom. Additionally, Levi’s zodiac sign is Cancer, according to his birthdate.
| Full born name | Keith Valentine Graham |
| Other names | Levi Roots |
| Occupation | Musician, TV Personality, Celebrity Chef, Businessman |
| Date of birth | 24 June 1958 |
| Place of birth | Clarendon, Jamaica |
| Mother’s name | Undisclosed |
| Father’s name | Undisclosed |
| Siblings name | Undisclosed |
| Partner | Unknown |
| Children | 8 |
| Height | 5 feet 5 inches |
| Weight | Undisclosed |
Levi Roots Height
Levi Roots is a handsome man. Moreover, he has long black dreadlocks that add to his rugged personality. Talking about his height, Levi is 5 feet 5 inches tall.
Additionally, he is muscular, so we can guess that he follows a vigorous workout routine. However, we do not have any information regarding his weight.
Levi Roots Wife and Children
The famous celebrity chef has been in multiple relationships; however, he has never been married. In fact, Levi has eight children from seven of his relationships in the past.
Speaking of Levi’s equation with his children, they have shown constant support for their father. His daughter, Joanne, has featured in his song “Reggae Reggae Sauce;” the money raised went to Comic Relief.
Apart from that, his children worked alongside him when he opened his first restaurant, the Papine Jerk Center.
Where Does Levi Roots Live?
Levi Roots was born and raised in Jamaica. He moved to the United Kingdom when he was eleven years old. At present, Levi lives in Brixton, South London.
Levi travels throughout the world, teaching people the art of cooking Caribbean food. Moreover, it is also believed that Levi has property in the United States of America. However, nothing has been confirmed as of now.
Levi Roots on Social Media
Levi Roots has a wonderful presence on social media. You can find him on almost all major social media platforms, including Twitter, Instagram, and Facebook. With over 19 thousand followers, Levi shares several recipes on his Instagram page.
Additionally, he also has a YouTube channel where he shares yummy recipes.
Interesting Facts About Levi Roots
Want to know more about Levi Roots? Here are some interesting, lesser-known facts about the musician turned businessman.
During his initial days in the music industry, Levi Roots was nominated for the Best Reggae Act MOBO award. These awards are focused on promoting the music of black origin, including genres like hip-hop, R&B, and jazz.
Levi Roots’ official website comprises all the products his brand offers. It ranges from mouth-watering sauces to delectable snacks. Additionally, you will also find yummy recipes, which include starters, main course, drinks, and deserts. Take a look if you wish to taste Caribbean flavors.
Levi Roots’ parents moved to Brixton, United Kingdom, to give their children a better life. During this time, Levi’s grandmother introduced him to Caribbean flavors and spices while singing sweet melodies. Young Levi was highly influenced by his culture and gave his best shot in the music and food industry. At present, he is one of the most inspirational personalities, just like Berner, who is also a musician and businessman.
